We love fashion!
Passion for fashion has been in our DNA since our founding in 1986 in Hamburg. The bonprix brand excites millions of customers in over 25 countries with its fashion. From our headquarters in Hamburg and three additional European locations in Italy, Poland, and France, we inspire our customers to express their individual style. What makes us special: the bonprix look of our collections comes in an impressive variety of sizes and styles. We are offering an increasing amount of sustainable fashion. We create an inspiring, personal shopping experience, complemented by first-class services and quick delivery times – all at a very good price-performance ratio.
Inspiring Shopping Experience
Our customers are always at the center of our actions. We rely on the latest digital technologies to tailor our offerings precisely to their wishes and needs and to provide them with the services they expect from us. Our web shops and apps are the heart of our business model. They enable us to make fashion tangible in many ways. We are always working to further develop ourselves. Because shopping at bonprix should be fun and, above all, the following: intuitive, comfortable, and personal.
Leadership in Quartet
The executive board of bonprix consists of four managing directors, who drive the strategic direction of the company with great passion. Dr. Torben Hansen, Dr. Kai Heck, Carolin Klar, and Matthias Wlaka are not only experienced decision-makers but also dedicated team players, combining their strengths and skills to lead bonprix into the future.
Dr. Torben Hansen
Chief Executive Officer (CEO) + Managing Director Sales
"bonprix has consistently evolved from a pure catalog mail-order company to a strong European online fashion brand. This continuous transformation is the result of the outstanding performance of our employees, who constantly reinvent themselves and thus shape the future."
Dr. Kai Heck
Managing Director Finance
"Our ambitious and motivated employees ensure every day that fashion consumers in Europe are inspired with great products and an attractive shopping experience. Their dedication is crucial for our long-term economic success."
Carolin Klar
Managing Director Product, Sourcing & Corporate Responsibility
"At bonprix, we love fashion and want to inspire our customers for the clothing of the brand bonprix. We focus on our own design signature, modernity, assorted sizes, fitting competence, quality, sustainability and attractive pricing which we combine with a unique shopping experience - at the best price-performance ratio."
Matthias Wlaka
Managing Director Technology
"At bonprix, we consistently focus on digitalisation along the entire value chain. By purposefully employing the latest technologies and AI solutions across all areas, we are investing in the future viability of our business model."
